Beauty, finally
in your tone.
Tone Beauty helps you find makeup and skincare that actually works for your skin tone, undertone, skin type and goals. Built for beauty beginners and for the people the industry has long treated as an afterthought.
What does your skin actually need?
Try: "foundation that doesn't oxidise on deep skin" · "find my undertone"
You're in the right place if…
You've ever bought a foundation that turned orange by lunchtime, struggled to tell whether your undertone is warm or cool, watched a setting powder leave a grey cast, or felt like every tutorial was made for someone else's skin.
Tone Beauty was made for you.
Beauty advice
that actually
fits you.
Six ways Tone Beauty turns vague product overwhelm into a routine that suits your skin.
- 01
Shade Matching for Deep Skin
Our AI reads your skin tone and undertone to recommend foundations, concealers and powders that match deep and rich complexions without oxidising, ashing out or flashing back in photos.
- 02
Smart Recommendations
Personalised product suggestions based on your skin type, concerns and goals - from a clean everyday face to full glam.
- 03
Skin Type Compatibility
Oily, dry, combination or sensitive - we recommend products formulated for how your skin actually behaves.
- 04
Ingredient Safety
We help you read ingredient lists so you can avoid common irritants and choose products that support your skin barrier.
- 05
Built for Melanin-Rich Skin
Created for women of colour, with real guidance on hyperpigmentation, undertones in deep skin, and shades that read true.
- 06
Application Tips
Step-by-step guidance tailored to your features and the look you want, so the products you buy actually work on you.
Frequently asked.
- How do I find my undertone?
- Try the white-versus-cream test and notice how foundations behave on you. On deep skin, the vein test is unreliable, so lean on whether shades read orange (more neutral or cool than you thought) or ashy (too light or cool).
- Why does my foundation look orange?
- It has usually oxidised, reacting with your skin's oils over a few hours, or the undertone runs too warm. Test a stripe and wait before buying, and try a more neutral shade.
- What makeup does a beginner actually need?
- A moisturiser, a no-white-cast sunscreen, a foundation or tinted moisturiser, a concealer, a setting powder for deep skin, a pigmented blush or bronzer, and a lip product.
Ready to stop guessing?
Tell our AI about your skin and get foundation shades, skincare and product picks matched to you - with the reasons why.